About

ST5adj200Sarah Thornton, Communications Specialist

I have always loved reading, writing and talking, so it’s inevitable that I ended up working in PR after completing my BA degree (English major). In another life, I might have been a journalist. I briefly considered being a librarian, but I’m probably not quiet enough. Happily, I’ve worked with many lovely librarians over the years, not least as a Trustee of the North Shore Libraries Foundation. We’re nothing without our libraries and librarians! 

I love meeting new people and networking. My working life in PR and publishing has brought me in to contact with so many fascinating, erudite and funny people. When I lived in London, I worked for Penguin Books as a publicist and had the good fortune to work with some really big names, including Paul Theroux, Bernard Cornwell, Nigel Slater and Camille Paglia. It was amazing. Then, after my maternity leave I joined Midas Public Relations, where I worked with all the major commercial publishers (and a few small ones), and promoted the International IMPAC Dublin Literary Award.

When I returned to New Zealand in 2003 I worked for Random House, where I spent seven happy years, working and touring with local and major international authors – from foodies (Jo Seagar) to Dames (Denise L’Estrange-Corbet and Fiona Kidman); scientists (Richard Dawkins); entrepreneurs (Sir Michael Hill); philanthropists (Sir Ray Avery), poets (Paula Green), literary and children’s writers (Rachael King and Steve Cole).

With a burning desire to work for myself, I established Thornton Communications in 2011. where I have had the pleasure of working with some amazing clients, including Massey University Press, Mary Egan Publishing, Penguin Random House, Whitcoulls and Sigmoid Curve. I am passionate about my work and continually inspired by the people and businesses I promote.  Increasingly, I’m drawn to working with people and organisations in the field of personal development, health and well-being.

I have an extensive network of media and industry contacts, and now work closely with a number of other highly-skilled publishing professionals. Therefore, clients benefit from a full-range of services, including: media and PR campaigns; self-publishing support and advice; media release, feature and web writing; social media content provision and management; editing, proof reading, copywriting and design; book tour and event management; product launches. If I haven’t listed what you need, just ask and I’ll let you know if I can help. 

When I’m not working, you’ll find me reading, binge-watching Netflix, meditating, playing tennis, practicing yoga/pilates, walking along the beach, volunteering at Lifeline Aotearoa, spending time with family and friends.  

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