Sarah Thornton, Communications Specialist
I have always loved reading, writing and talking, so it is inevitable that I ended up working in PR after completing my Bachelor of Arts degree. I briefly considered being a librarian, but gave it away after a good friend pointed out that you have to be quiet to work in a library. Happily, I now satisfy that desire by serving as a Trustee on the North Shore Libraries Foundation, where among other things, I act as their event manager for high-profile local speaker events.
I have worked in PR, publicity and market research for more than 20 years and love every minute of it. When I lived in the UK, I worked for Penguin Group UK, where I spent nearly seven years and toured with many high-profile people, including Paul Theroux and Nigel Slater. After taking a nine month maternity leave, I joined Midas Public Relations (UK) where I enjoyed many different challenges, including promoting the International IMPAC Dublin Literary Award.
In 2003, I returned to New Zealand and began working for Random House, where I spent more than eight happy years, working with major local and overseas talent – from foodies (Jo Seagar) to fashionistas (Denise L’Estrange-Corbet); scientists (Richard Dawkins) to entrepreneurs (Diane Foreman, Michael Hill); business people/life coaches (Dr Harold Hillman, Nicolette Connors), poets (Paula Green), children’s writers (Steve Cole) and fiction writers (Dame Fiona Kidman, Kate Atkinson, Bernard Cornwell).
In 2010, I left Random House to establish Thornton Communications. Since then, I have watched my business grow and diversify; I have also had the good fortune to work with some amazing people and organisations.
I have an extensive network of media and industry contacts, and work closely with a number of other highly-skilled publishing professionals. Clients benefit from a full range of agency services, including: PR campaigns; book publishing/distribution; media release, feature and web writing; social media content provision and management; editing, proof reading, copywriting and design; book tour, event and exhibition management; product launches.
Over the years, I have created many strategic and impactful PR campaigns for my clients, including contributing to the success of many fledgling businesses and prominent people. Many of these campaigns helped my clients to grow their businesses and enhance their brands.
When I’m not working, you’ll find me reading, at the movies, on a yoga mat, playing tennis, cycling, volunteering at Lifeline Aotearoa, spending time with family and friends.