About

ST5adj200Sarah Thornton, Communications Specialist

I have always loved reading, writing and talking, so it’s inevitable that I ended up working in PR after completing my BA degree (English major). In another life, I might have been a journalist. I briefly considered being a librarian, but I’m probably not quiet enough. Oh well, at least I’ve got to work with lots of lovely librarians over the years, not least as a Trustee of the North Shore Libraries Foundation. We’re nothing without our libraries and librarians. 

I love meeting new people and networking. My working life in PR and publishing has brought me in to contact with so many fascinating, erudite and funny people. When I lived in London, I had the good fortune to work with some really big names, including Paul Theroux, Nigel Slater, Harriet Walter, Camille Paglia. It was amazing. That was when I worked as a Press Officer at Penguin Group UK. Then, after my maternity leave I moved on to Midas Public Relations, where I worked with all the big commercial publishers (and a few small ones) and enjoyed many different challenges, including promoting the Hay-on-Wye Literary Festival and International IMPAC Dublin Literary Award.

When I returned to New Zealand in 2003 I worked for Random House. There, I spent eight happy years, working and touring with local and major international authors – from foodies (Jo Seagar) to fashionistas (Denise L’Estrange-Corbet); scientists (Richard Dawkins); entrepreneurs (Sir Michael Hill); philanthropists (Sir Ray Avery), poets (Paula Green), children’s writers (Steve Cole), literary writers (Dame Fiona Kidman); businesses (Whitcoulls).

With a burning desire to work for myself, I left Random House in 2010 to establish Thornton Communications. Since then, I have had the pleasure of watching my business grow and diversify, as I work with inspiring people from all walks of life. Every day, I’m grateful to get out of bed and do what I love; motivated by working with people I respect and admire. Increasingly, I’m drawn to working with people and organisations in the field of personal development, health and well-being.

I have an extensive network of media and industry contacts, and now work closely with a number of other highly-skilled publishing professionals. As a result, clients can access and benefit from a full-range of services, including: media and PR campaigns; self-publishing support and advice; media release, feature and web writing; social media content provision and management; editing, proof reading, copywriting and design; book tour and event management; product launches. If I haven’t listed what you need, just ask and I’ll let you know if I can help. 

When I’m not working, you’ll find me in all sorts of different places, doing all sorts of different things. Things like reading, watching films and Netflix, practising meditation and yoga, playing tennis, walking along the beach, volunteering at Lifeline Aotearoa, spending time with my family and friends.  

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