Campaigns

 

Success is measured by results, so here are some recent campaign successes from our diverse client portfolio.



When the embargo on Margie Thomson’s book Whale Oil lifted on May 28, publisher Potton & Burton breathed a sigh of relief that the book wasn’t injuncted! Thornton Communications was relieved that there were no leaks or embargo breaches. Launched at AUT in front of a crowd of 150+, the mood was ebullient and celebratory. For Auckland businessman Matt Blomfield, the publication of his life story and seven year battle to clear his name, was both cathartic and exposing. Thornton Communications worked with Matt and Margie to create some powerful interview and feature opportunities, including: TV ONE Breakfast, NZ Herald, Stuff website, RNZ News, RNZ Afternoons, RNZ Checkpoint, bFM’s The Wire, The Spinoff, Newsroom. Social media was also crucial to the campaign, with numerous tweets, blog and Facebook posts. The beat goes on, with book reviews appearing in the Otago Daily Times and other places.



In an age of ‘been there, done that’ extreme adventurer Adrian Hayes’s story hits the mark. Contemplating the notion of significance in the world below, Adrian tackled savage mountain K2 and summitted in 2014. His story is now book One Man’s Climb and Thornton Communications (TC) represented Adrian Hayes in New Zealand, pulling together a multi-city events tour supported by major media coverage. TC also project managed his Australian tour. In New Zealand, media interviews spanned a double-page spread in the Weekend Herald; featured guest on RNZ Nine to Noon; nearly ten minutes of quality TV air time with Duncan Garner on THREE’S The AM Show. live-streamed on Magic Talk and the Newshub website; and Newstalk ZB. Adrian’s event at The Northern Club in Auckland was a sell out; his events in Christchurch (WORD stand-alone event) and The Friends of Te Papa in Wellington were more than 100-strong.

 


Gretchen Albrecht CNZM is one of our most prominent painters. In a significant new book published by Massey University Press, art historian Luke Smythe surveys her career and assesses her work and practice, confirming her status as a pioneer of abstraction in this country. Thornton Communications was honoured to meet and then promote the career and life of leading artist Gretchen Albrecht, and readily secured interviews with Radio NZ Saturday Morning with Kim Hill, Weekend Herald’s Canvas Magazine and New Zealand Listener.

Media Releases