Campaigns

Success is measured by results, so here are some recent campaign successes from our diverse client portfolio.


Promoting the Whitcoulls Top 100 Books announcement under embargo is an annual highlight. The 2018 list reveals that Kiwi’s love to read books that encourage them to improve their lives or true stories that inspire. Perhaps the most flattering thing about the announcement was the New Zealand Herald’s feature story and the fact that they all but quoted our media release verbatim, including the headline! Thornton Communications secured some major media interviews for Whitcoulls Books Manager Joan Mackenzie, including TV ONE Breakfast, Radio LiVE and Newstalk ZB. The book trade keenly supported the announcement, with NZ Book Council, Book Publishers Association and Society of Authors all running stories.


Michael Graham’s book was inspired by a chance encounter with Wilbur Smith in the Koru Lounge at Auckland Airport. Smith said, “Mike, you should write a book. It was an extraordinary time in Africa and the world should know what part the SAS played in shaping history. It will be a great story.”  Thornton Communications has the pleasure of promoting Secret SAS Mission in Africa and has lined up some solid media coverage, including a major book extract in the Weekend Herald and interviews on TV ONE Breakfast, Radio NZ Nine to Noon and The Long Lunch with Wendyl Nissen on Radio LiVE. Speaking engagements have also been secured for Mike with the Northern Club, Rotary, Remuera Library, Takapuna Library and East Coast Bays Library.


9780473401283 webParris Goebel is the ultimate #girlboss and the publication of her book Young Queen is an inspiration to any young person who wants to follow their creative passion. Thornton Communications secured blanket broadcast and print media coverage for Parris, including an exclusive profile interview and photo shoot with Woman’s Day. From there, Parris did scores of media interviews, including: TV ONE Seven Sharp, TV ONE Breakfast, TV ONE News Te Karere, TV THREE The Cafe, Radio NZ Afternoons, Newstalk ZB, bFM, The Hits, Mai FM, NZ Herald, Weekend Herald, NZ Listener, Stuff website. Radio NZ’s book review on Nine to Noon couldn’t have been more full of superlatives!


Media Releases