Recent Campaigns

Sarah Tuck web

Joan Mackenzie from Whitcoulls recommended me to self-published author, food blogger and photographer Sarah Tuck, and I willingly agreed to work with her. Sarah is a real pro and a total professional. She does a lot of work for Fairfax, Dish and Cuisine, so the knack was to get other magazines enthused. Happily, they have and I have been able to secure heaps of coverage in the glossies, including: North & South (4 page interview and recipe extract); NZ Listener (interview and feature); NZ House & Garden (interview and recipe extract); M2 Woman (interview and recipe extract); Dish (interview and recipe extract); Denizen website (feature); Good Magazine (review); Otago Daily Times (recipe extract). And then there’s all that broadcast media: TV3 The Cafe, Radio NZ Afternoons with Jesse Mulligan, Radio LiVE, The Hits, Coast FM, Mix 98.2FM.






‘Precarity’ is an important book, not least in the lead up to the general election, and forms part of New Zealand’s national dialogue about the inequality in the lives of its citizens. Thornton Communications is honoured to be able to help spread the word, with social media playing a key role in getting the word out. One of the posts on Facebook reached more than 7,500 people (unboosted) and the interview book contributor Darrin Hodgetts did on Radio NZ Nine to Noon became a featured interview and was their eighth most listened to interview by online users. The NZ Herald ran a story about homelessness and interviewed Darrin, who was also interviewed by Ryan Bridge on Radio LiVE. The Waikato Times are talking to two of the book’s contributors about food insecurity in Hamilton. Influential film-maker Bryan Bruce will review the book on his influential Facebook page. I anticipate widespread reviews and comments from opinion makers online and in print.



Montage webPromoting Phantom Billstickers National Poetry Day (PBNPD) was a fun and energising experience. From announcing their 20th anniversary and online poetry collection 20/20 to the 100+ events that took place all over Aotearoa. Happily, by the time the Big day rolled around on August 25, it seemed that everyone was talking about poetry. Jesse Mulligan was a huge champion, devoting an hour of air time on Radio NZ Afternoons to talk about poetry, including running a Flash Poetry competition live on air, which 20/20 star poet Paula Green judged. That night, TV3’s The Project did a big shout out about PBNPD, crossing live to their Dunedin reporter Ryan Inglis, who was at the Dunedin City Library for The Perfect 10 Otago Poets event, and came up with a haiku! The Spinoff featured poetry for a whole week! In the run up to PBNPD, Thornton Communications secured major interviews, features and mentions, including: Scoop, Stuff, Otago Daily Times, Taranaki Daily News, Whanganui Chronicle, Radio NZ National: The Mixtape and Standing Room Only, North & South, Kia Ora, The Hits, Mix 98.2, Coast FM. Social media was also a key component of the promotional campaign, with posts by Thornton Communications reaching a wide audience and attracting many ‘Likes’ and ‘Shares.’


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