Success is measured by results, so here are some recent campaign successes from our diverse client portfolio.
Beloved Kiwi poet Sam Hunt is ‘practicing retirement,’ but still writing, reciting and living poetry each and every day. One poem at a time. Working alongside him to promote Coming to it, is a rare honour. It’s also been outrageous, hilarious, engaging. Sam’s interview with Kathryn Ryan on RNZ Nine to Noon elicited an extraordinary outpouring of warmth from listeners, with feedback like this: “The best EVER interview with my number one New Zealander, please ask him to read a poem every Friday, it will make the weekend better.” Thornton Communications also secured a cover story profile interview for Sam with Fairfax magazine supplement Your Weekend (online at Stuff website); a profile interview with the NZ Listener and an interview with Wendyl Nissen on Radio LIVE. Expect to see blanket review coverage in magazines and press.
Michael Graham’s book was inspired by a chance encounter with Wilbur Smith in the Koru Lounge at Auckland Airport. Smith said, “Mike, you should write a book. It was an extraordinary time in Africa and the world should know what part the SAS played in shaping history. It will be a great story.” Thornton Communications has the pleasure of promoting Secret SAS Mission in Africa and has lined up some solid media coverage, including a major book extract in the Weekend Herald and interviews on TV ONE Breakfast, Radio NZ Nine to Noon and The Long Lunch with Wendyl Nissen on Radio LiVE. Speaking engagements have also been secured for Mike with the Northern Club, Rotary, Remuera Library, Takapuna Library and East Coast Bays Library.
Phantom Billstickers National Poetry Day is always fun to promote. This year, it’s bigger than ever with more than 130 events happening all over New Zealand. Award-winning poets join poetry enthusiasts in a marathon programme of poetry readings, performances, workshops and competitions. Thornton Communications has been flat out, spreading the word on Facebook and via traditional media. The Weekend Herald ran a superb interview with street poet David Merritt to kick things off; other cool things to roll out include TV ONE Breakfast interview with poet/performer Ken Arkind; Radio NZ Afternoons flash poetry competition, judged by Ockham New Zealand Book Awards 2018 Poetry finalist Sue Wootton; a week-long celebration of poetry at The Spinoff; an interview with poet Siobhan Harvey on The Long Lunch, Radio LIVE; stories in regional media and much, much more.