Success is measured by results, so here are some recent campaign successes from our diverse client portfolio.
Wild swimming enthusiast Annette Lees had a personal quest to swim outside every day for a year. And she succeeded – even in the depths of winter – the length and breadth of New Zealand. Along the way, locals shared their swimming stories and invited her to try their local, often secret, swimming places. Thornton Communications spread the word and the media took notice. Annette was interviewed on Radio NZ Nine to Noon, Newstalk ZB, Radio LIVE, Gisborne Herald, Whanganui Chronicle and Western Leader. She wrote a feature for the Weekend Herald and a book extract appeared in the Otago Daily Times.
A unique, candid and intimate survey of the life and work of twelve of our most acclaimed writers, with photo portraits by distinguished photographer John McDermott. The Writing Life is constructed as Q&As with experienced oral historian Deborah Shepard, which Thornton Communications promoted alongside organising a touring photography exhibition. Major media coverage was secured, including Radio NZ Standing Room Only, Weekend Herald (Canvas), Otago Daily Times, North & South.
Phantom Billstickers National Poetry Day is always fun to promote. This year, it’s bigger than ever with more than 130 events happening all over New Zealand. Award-winning poets join poetry enthusiasts in a marathon programme of poetry readings, performances, workshops and competitions. Thornton Communications has been flat out, spreading the word on Facebook and via traditional media. The Weekend Herald ran a superb interview with street poet David Merritt to kick things off; other cool things to roll out include TV ONE Breakfast interview with poet/performer Ken Arkind; Radio NZ Afternoons flash poetry competition, judged by Ockham New Zealand Book Awards 2018 Poetry finalist Sue Wootton; a week-long celebration of poetry at The Spinoff; an interview with poet Siobhan Harvey on The Long Lunch, Radio LIVE; stories in regional media and much, much more.