Browse some previous campaigns
Promoting the Whitcoulls Top 100 Books announcement under embargo is an annual highlight. The 2018 list reveals that Kiwi’s love to read books that encourage them to improve their lives or true stories that inspire. Perhaps the most flattering thing about the announcement was the New Zealand Herald’s feature story and the fact that they all but quoted our media release verbatim, including the headline! Thornton Communications secured some major media interviews for Whitcoulls Books Manager Joan Mackenzie, including TV ONE Breakfast, Radio LiVE and Newstalk ZB. The book trade keenly supported the announcement, with NZ Book Council, Book Publishers Association and Society of Authors all running stories.
Pip Desmond’s book is a powerful memoir about one family’s encounter with the tough realities of dementia. Thornton Communications has secured major media coverage and appearances for Pip at the Auckland Writers Festival, Nelson Readers & Writers Festival and Manawatu Writers’ Festival. Media highlights are interviews with TV ONE Breakfast, North & South magazine, Fairfax Media’s Your Weekend (which also appeared on their Stuff website), NZ Herald’s Twelve Questions, Radio NZ Afternoons with Jesse Mulligan, The Sunday Session with Kerre McIvor on Newstalk ZB, The Long Lunch with Wendyl Nissen on Radio LiVE.
Thornton Communications secured widespread media coverage for Peter Wells’s latest book, Dear Oliver: Uncovering a Pakeha History. The Spinoff kicked things off with a major interview and this was followed by interviews with was Fairfax’s Your Weekend Magazine (which also appeared on their Stuff website); North & South (April issue); Radio NZ Saturday Morning (March 17); Radio LiVE (April 09); Hawkes Bay Today; Napier Courier; Plains FM (March 29). Newstalk ZB ran a review by Tilly Lloyd of Unity Books. Thornton Communications also arranged for Metro Magazine to run a major extract in their May-June issue (on sale 1 May) and Peter has done a lifestyle feature about the Napier property he shares with partner Douglas Lloyd-Jenkins for NZ House & Garden magazine. Book review coverage will be extensive and include feature reviews in the NZ Listener, Weekend Herald, Otago Daily Times and Landfall. Peter’s book was launched at The Women’s Bookshop on March 21 and the literary festivals are lining up to book Peter to appear, starting with the redoubtable Auckland Writers Festival.
Parris Goebel is the ultimate #girlboss and the publication of her book Young Queen is an inspiration to any young person who wants to follow their creative passion. Thornton Communications secured blanket broadcast and print media coverage for Parris, including an exclusive profile interview and photo shoot with Woman’s Day. From there, Parris did scores of media interviews, including: TV ONE Seven Sharp, TV ONE Breakfast, TV ONE News Te Karere, TV THREE The Cafe, Radio NZ Afternoons, Newstalk ZB, bFM, The Hits, Mai FM, NZ Herald, Weekend Herald, NZ Listener, Stuff website. Radio NZ’s book review on Nine to Noon couldn’t have been more full of superlatives!