Media Releases

Media releases are a wonderful selling tool. To be effective they need to be well written and have strong media angles. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.

Major biography about legendary New Zealand yacht designer and boatbuilder Des Townson

MEDIA RELEASE Des Townson: A  Sailing Legacy by Brian Peet, published in hardback by Mary Egan Publishing, 18 September 2019, RRP: $80.00 ‘(Des Townson: A Sailing Legacy) is, without doubt, the most intimate and accurate portrayal that we will ever see of Des Townson and his yachts, but it also …

Social issues a major theme for National Poetry Day celebrations

MEDIA RELEASE Climate change and the plight of refugees are the focus of some of the 150+ events in this year’s Phantom Billstickers National Poetry Day, taking place on Friday August 23. Our annual celebration of writing and reading poetry embraces both the personal and political in a dynamic programme …

WW2 books, true stories and classics among New Zealanders’ favourite reads

MEDIA RELEASE Reading is in good health, with thousands of New Zealanders voting for their favourite books in the Whitcoulls Top 100 Books List.  Announced today (Monday 22 July), the List reveals that classic books, war and true stories are among the nation’s favourite reads. Our interest in WW2 books …

Book aims to empower children of prisoners

University of Auckland researcher and solo mother, Ivana Mlinac, was inspired to write children’s book Stardust after completing her research into parental incarceration. Sadly, as many as 23,000 children living in New Zealand experience the negative impacts of their parent being in prison, including financial hardship, bullying and separation anxiety. …

WHALE OIL: One man’s fight to save his reputation, then his life

Truth is stranger than fiction. For Auckland businessman Matt Blomfield, the truth is stranger than strange. In May 2012, Blomfield found himself the target of a vicious online attack; the work of Whale Oil blogger Cameron Slater. The attack came out of the blue, destroying Blomfield’s reputation and career, stealing …