Media Releases

Media releases are a wonderful selling tool. To be effective they need to be well written and have strong positioning statements/messages. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.

Homegrown books among Kiwi kids’ favourite reads

MEDIA RELEASE Kiwi children love to read books by local authors and their enthusiasm for reading is as keen as ever reveals the 2018 Whitcoulls Kids’ Top 50 Books list, announced today (24 September 2018). Whitcoulls Book Manager Joan Mackenzie said, “Kiwi kids cast their votes with great enthusiasm and …

Biggest ever National Poetry Day supported by award-winning Kiwi poets

Phantom Billstickers National Poetry Day #NZPoetryDay announces its largest ever celebration of poetry today, with more than 130 events programmed to take place around New Zealand. Held annually on the fourth Friday in August, National Poetry Day sees award-winning poets join poetry enthusiasts from all over the country in a …

Kiwis love to read inspiring stories and life-changing books

MEDIA RELEASE The Whitcoulls Top 100 Book List announced today (Monday 23 July 2018) reveals an interesting new trend. Kiwis readers love books that either motivate them to improve their lives or true stories that inspire. Joan Mackenzie, Whitcoulls Book Manager and radio book reviewer said, “Interestingly, a good number …

Phantom Billstickers pay tribute to the nation’s poets as they announce National Poetry Day 2018

MEDIA RELEASE Phantom Billstickers pay tribute to the nation’s poets as they announce National Poetry Day 2018 New Zealand is a nation of poets and poetry lovers. Last year Phantom Billstickers National Poetry Day broke all records, with 120 events taking place in cities and towns all over the country. …

Dear Oliver: Uncovering a Pākehā history

MEDIA RELEASE A CREATIVE AND UNIQUE WAY TO VIEW THE HISTORY OF PĀKEHĀ NEW ZEALANDERS Letters are time capsules, portals to other times and places. Rarely written in today’s world of instant communication, letters record domestic dramas and reflect great historical moments. They can be by turns gossipy and intimate, …

Wanted: The Search for the Modernist Murals of E. Mervyn Taylor

MEDIA RELEASE THE INTRIGUING DETECTIVE HUNT FOR SOME OF NEW ZEALAND’S MOST SIGNIFICANT AND EVOCATIVE PUBLIC ART MURALS “Wanted: The Search for the Modernist Murals of E. Mervyn Taylor illuminates the artistic practice of a celebrated Pākehā artist who belonged to a post-war generation focused on establishing a national identity …

What can the All Blacks teach our coalition government?

MEDIA RELEASE Visiting leadership expert and business psychologist Sebastian Salicru says that the All Blacks can teach New Zealand’s new coalition government – and the rest of the world – a thing or two about leadership. Reflecting on the All Blacks phenomenal success over the past 100 years, Salicru points …