Media Releases

Media releases are a wonderful selling tool. To be effective they need to be well written and have strong positioning statements/messages. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.

50 Years Young: A History of the Young Farmer of the Year

THE COLOURFUL HISTORY OF NEW ZEALAND’S BEST-LOVED FARMING CONTEST The Young Farmer of the Year is a slice of heartland New Zealand — beloved by rural folk and city dwellers alike. As Kiwi as Hokey Pokey ice cream or watching Country Calendar on a Sunday night. Celebrating 50 years of …

Hello Darkness

‘Wry, acute and confessional but, most of all wise.’ WINNER OF BEST PERSONAL ESSAY, VOYAGER MEDIA AWARDS 2018 In late 2017, acclaimed writer Peter Wells was rushed into hospital with aggressive prostate cancer. He began a year of chemotherapy, radiation and hormone treatment. Grappling with the ‘new normal’ of living …

One Man’s Climb: A Journey of Trauma, Tragedy and Triumph on K2

MEDIA RELEASE “One Man’s Climb is a remarkably honest and transparent account of the challenges, both externally and internally, that anyone who dares to take it on experiences. I congratulate Adrian for this fascinating read, for attempting K2 and for becoming one of only a tiny handful of Britons who …

Homegrown books among Kiwi kids’ favourite reads

MEDIA RELEASE Kiwi children love to read books by local authors and their enthusiasm for reading is as keen as ever reveals the 2018 Whitcoulls Kids’ Top 50 Books list, announced today (24 September 2018). Whitcoulls Book Manager Joan Mackenzie said, “Kiwi kids cast their votes with great enthusiasm and …

Biggest ever National Poetry Day supported by award-winning Kiwi poets

Phantom Billstickers National Poetry Day #NZPoetryDay announces its largest ever celebration of poetry today, with more than 130 events programmed to take place around New Zealand. Held annually on the fourth Friday in August, National Poetry Day sees award-winning poets join poetry enthusiasts from all over the country in a …

Phantom Billstickers pay tribute to the nation’s poets as they announce National Poetry Day 2018

MEDIA RELEASE Phantom Billstickers pay tribute to the nation’s poets as they announce National Poetry Day 2018 New Zealand is a nation of poets and poetry lovers. Last year Phantom Billstickers National Poetry Day broke all records, with 120 events taking place in cities and towns all over the country. …