Media Releases

To be an effective selling tool, media releases need to be well written and have strong angles. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.

Medical researcher reveals latest science about medical cannabis

MEDIA RELEASE MEDICAL CANNABIS: A BRIEF GUIDE FOR NEW ZEALANDERS By DR SHAUN HOLT & EMMA DALTON Published by Potton & Burton; September 20, 2019; RRP: $29.99 Medical cannabis is big business – a multi-billion-dollar global industry and grand ‘social experiment,’ that has legislators and Big Pharma sprinting to keep …

Teacher shortages and pay parity impact on Early Childhood Education

MEDIA RELEASE: For immediate release Early Childhood Education (ECE) is in crisis, prompting a group of multi-centre early childhood education owners to take urgent action. The newly formed group, who call themselves Advocates for Early Learning Excellence, comprise nearly one quarter of the ECE sector. Their main objectives are to …

Major biography about legendary New Zealand yacht designer and boatbuilder Des Townson

MEDIA RELEASE Des Townson: A  Sailing Legacy by Brian Peet, published in hardback by Mary Egan Publishing, 18 September 2019, RRP: $80.00 ‘(Des Townson: A Sailing Legacy) is, without doubt, the most intimate and accurate portrayal that we will ever see of Des Townson and his yachts, but it also …

Social issues a major theme for National Poetry Day celebrations

MEDIA RELEASE Climate change and the plight of refugees are the focus of some of the 150+ events in this year’s Phantom Billstickers National Poetry Day, taking place on Friday August 23. Our annual celebration of writing and reading poetry embraces both the personal and political in a dynamic programme …

WW2 books, true stories and classics among New Zealanders’ favourite reads

MEDIA RELEASE Reading is in good health, with thousands of New Zealanders voting for their favourite books in the Whitcoulls Top 100 Books List.  Announced today (Monday 22 July), the List reveals that classic books, war and true stories are among the nation’s favourite reads. Our interest in WW2 books …